Paid Ads
Why your Google Ads cost per lead is higher than it should be
Broad match, missing negatives and untrustworthy conversion tracking are usually eating a third of the budget.
Broad match, missing negative keywords, and misconfigured conversion tags silently drain digital ad budgets. In this deep dive, we break down how to audit search terms, eliminate wasteful spend, and optimize your bidding strategy for maximum return on ad spend (ROAS).