Lead capture
Website forms, landing pages, WhatsApp, call logs and ad platforms feeding straight into the pipeline, deduplicated.
Web & App Development
A CRM your team will actually use.
The best CRM is the one your salespeople update without being chased. We build lean, fast systems around your real pipeline — the stages you use, the fields you need, the automations that remove admin — so the data stays clean and your forecast means something.
The short version
What you get when CRM Development is done properly.
The best CRM is the one your salespeople update without being chased. We build lean, fast systems around your real pipeline — the stages you use, the fields you need, the automations that remove admin — so the data stays clean and your forecast means something.
- Every lead captured automatically, deduplicated
- A pipeline that matches how you really sell
- Follow-ups that chase themselves
- A forecast you can trust in a board meeting
What is included
Six things we actually do for you.
No mystery line items. This is the work, and this is what each part is for.
Pipeline management
Drag-and-drop stages, ownership, values, probabilities and ageing alerts.
Contacts & companies
Full history: calls, emails, notes, files, quotes and previous deals in one timeline.
Tasks & automation
Auto-assignment, follow-up reminders, sequence triggers and escalation rules.
Quotes & invoices
Templated documents, approval flow, email delivery and status tracking.
Reporting
Pipeline value, conversion by stage and source, rep performance, forecast, and cost per acquisition when connected to your ad accounts.
Our approach
Five steps, in this order — every time.
The sequence matters more than the tactics. Doing step three before step two is how budgets get wasted.
Map
Your actual sales stages, not a template.
Configure
Fields, roles, permissions, automations and notifications built to that map.
Migrate
Existing contacts and deals imported and cleaned, duplicates merged.
Train
Role-based sessions plus a short video library your new hires can use later.
Refine
Thirty days of adjustments once the team is in it daily.
+34%
Lead follow-up rate
-5 hrs
Admin per rep, per week
1
Source of truth
The stack we run this on
PHP 8
MYSQL
REACT
TWILIO
WHATSAPP API
SMTP
GOOGLE ADS API
Questions
Before you ask.
Not covered here?
Ask us directly — you will get a straight answer, not a sales call.
If you need their ecosystem, use them. Custom makes sense when per-user pricing is punishing, when you need a process they cannot model, or when your data must stay on your own hosting.
Yes — website forms, landing pages, Google and Meta lead forms, WhatsApp and email all feed in.
Yes, and you should. Leads, pipeline and tasks first; quotes, automation and reporting in phase two.
It is your database on your hosting, with full export at any time. No lock-in.
A focused CRM is typically 4–8 weeks to a first working version, with phase two after the team has used it for a month.
Works well with
Services that compound with this one.
Start here
Book a free CRM scoping call.
Walk us through how you sell. We will show you what to automate first.
- Call us+92 309 3971199
- WhatsApp+92 309 3971199
- EmailContact@thetrafficedge.com
- HoursMon – Sat, 10:00 – 19:00
Let us give your brand the edge.
Thirty minutes, an honest assessment and a written plan — whether or not you hire us.