Product discovery
Feature scoping, user flows and a build plan that fits your budget and a realistic version one.
Web & App Development
Apps people keep on the first screen.
Most apps are deleted within a week. The ones that survive solve one problem quickly and feel fast doing it. We scope hard, cut what does not earn its place, and ship something people open again on day seven.
The short version
What you get when Mobile Apps is done properly.
Most apps are deleted within a week. The ones that survive solve one problem quickly and feel fast doing it. We scope hard, cut what does not earn its place, and ship something people open again on day seven.
- A version one that ships instead of sprawling
- A clickable prototype before expensive code
- Real-device testing, not just a simulator
- Full source code and store ownership, from day one
What is included
Six things we actually do for you.
No mystery line items. This is the work, and this is what each part is for.
UI/UX design
Platform-native patterns for iOS and Android, prototyped and clickable before a line of code.
Cross-platform build
One codebase for both stores when it fits (React Native or Flutter); fully native when performance demands it.
Backend & APIs
Secure PHP/MySQL or Node APIs, authentication, push notifications, payments and third-party integrations.
QA & device testing
Real-device testing across screen sizes and OS versions, not just a simulator.
Store launch & support
Listing assets, store optimisation, submission, review handling and post-launch updates.
Our approach
Five steps, in this order — every time.
The sequence matters more than the tactics. Doing step three before step two is how budgets get wasted.
Scope
Ruthless prioritisation into Must / Should / Later. Version one ships; version two learns.
Prototype
A clickable prototype you can hand to a real user before we build anything expensive.
Build
Two-week sprints with an installable build at the end of each one.
Test
Functional, performance, offline and permissions testing, with crash reporting wired in.
Ship
Store submission handled end to end, then a 30-day stabilisation window.
4.6★
Average store rating
<1.2s
Cold start
+58%
Day-7 retention after redesign
The stack we run this on
REACT NATIVE
FLUTTER
SWIFT
KOTLIN
FIREBASE
APP STORE CONNECT
PLAY CONSOLE
Questions
Before you ask.
Not covered here?
Ask us directly — you will get a straight answer, not a sales call.
Cross-platform for most business apps — one codebase, two stores, lower cost. Native when you need heavy graphics, deep hardware access or extreme performance. We recommend based on your feature list, not our preference.
A focused version one is typically ‹$8,000–$25,000› depending on features and backend complexity. The scope document gives you a fixed number before you commit.
Yes, including listing copy, screenshots, privacy declarations and rejection handling.
You do — full source, repository access and documentation on delivery.
OS updates break things every year. We offer a monthly maintenance retainer covering updates, monitoring, fixes and small enhancements.
Works well with
Services that compound with this one.
Start here
Book a free scoping call.
Thirty minutes to turn an idea into a scoped, priced version one.
- Call us+92 309 3971199
- WhatsApp+92 309 3971199
- EmailContact@thetrafficedge.com
- HoursMon – Sat, 10:00 – 19:00
Let us give your brand the edge.
Thirty minutes, an honest assessment and a written plan — whether or not you hire us.