Channel strategy
Which platforms deserve your budget, what you post on each, and how often. Not all five, not all the time.
Digital Marketing
Social that builds an audience and a pipeline.
Followers do not pay invoices. We build social that does two jobs at once: it makes people remember you, and it makes them act. Strategy, content, posting, community and paid — run as one system, measured on leads and sales, not vanity likes.
The short version
What you get when Social Media is done properly.
Followers do not pay invoices. We build social that does two jobs at once: it makes people remember you, and it makes them act. Strategy, content, posting, community and paid — run as one system, measured on leads and sales, not vanity likes.
- A posting rhythm you can actually sustain
- Creative tested organically before it becomes an ad
- Comments and DMs answered in hours, in your voice
- Reporting on leads and cost per result, not likes
What is included
Six things we actually do for you.
No mystery line items. This is the work, and this is what each part is for.
Content production
Static, carousel, reel and short-form video concepts — written, designed and scheduled.
Paid social
Meta, TikTok and LinkedIn campaigns with proper audience testing, creative rotation and conversion tracking.
Community management
Comments, DMs and reviews answered in your voice, within hours.
Influencer & UGC
Creator sourcing, briefs, and usage rights handled so the content can run as ads.
Reporting
Reach, engagement, saves, clicks, leads and cost per result in one monthly view.
Our approach
Five steps, in this order — every time.
The sequence matters more than the tactics. Doing step three before step two is how budgets get wasted.
Listen
Audit your channels and the three competitors beating you, and find what your audience actually engages with.
Position
Lock the content pillars, tone and posting rhythm.
Produce
A month of content approved in one batch, so nothing goes out rushed.
Publish
Scheduled, captioned, hashtagged, and posted at the times your audience is actually online.
Amplify
The posts that perform organically become the ads. Never guess creative.
+248%
Engagement growth
3.4x
Reach in 90 days
-38%
Cost per lead on paid social
The stack we run this on
META ADS MANAGER
TIKTOK ADS
LINKEDIN CAMPAIGN MANAGER
CANVA
ADOBE CC
LATER
GA4
Proof
Straight out of the ad account
Not a case study we wrote about ourselves - these are the exports.
Meta Ads
Facebook and Instagram campaigns run to a cost per lead, not to a reach figure. Creative is tested against the number it is meant to move, and losing ad sets are switched off rather than left running.
1,880+
Leads delivered
£2.90
Best cost per lead
541,000+
People reached
1.4M+
Impressions served
Figures are shown in the currency each ad account is billed in. Date ranges are visible on each chart. Client names and creative appear in these exports with permission.
Questions
Before you ask.
Not covered here?
Ask us directly — you will get a straight answer, not a sales call.
Usually two done properly beats five done badly. We recommend based on where your buyers are and what content you can sustain — and we say so in the audit.
We do — concepts, copy, design and editing. If you have product footage or a team happy on camera, even better; we will direct it.
No. Management is our fee; ad spend goes directly to the platform on your own account, which you always own.
Paid social can show signal in 2–3 weeks. Organic community growth is a three-month build, minimum.
We can, but it caps your results. Ads on a dead profile convert worse — people check.
Works well with
Services that compound with this one.
Start here
Get a free social audit.
We will show you what is working, what is noise, and what to post next month.
- Call us+92 309 3971199
- WhatsApp+92 309 3971199
- EmailContact@thetrafficedge.com
- HoursMon – Sat, 10:00 – 19:00
Let us give your brand the edge.
Thirty minutes, an honest assessment and a written plan — whether or not you hire us.