Custom WordPress themes
Hand-built, block-editor or ACF-driven, with only the plugins that earn their place.
Web & App Development
WordPress and Shopify, built properly.
Most WordPress and Shopify sites are slow because they are held together by twenty plugins and a bought theme nobody understands. We build custom themes, keep the plugin list short, and hand you a store or a site that loads fast and is genuinely easy to update.
The short version
What you get when WordPress & Shopify is done properly.
Most WordPress and Shopify sites are slow because they are held together by twenty plugins and a bought theme nobody understands. We build custom themes, keep the plugin list short, and hand you a store or a site that loads fast and is genuinely easy to update.
- A custom theme instead of a bloated bought one
- Only the plugins and apps that earn their place
- Migrations that keep your rankings and your URLs
- A checkout tuned for completion, not just for looks
What is included
Six things we actually do for you.
No mystery line items. This is the work, and this is what each part is for.
WooCommerce
Products, variations, shipping, tax, payments and a checkout tuned for completion.
Shopify builds
Custom Liquid themes or a heavily tuned premium base, with apps kept to a minimum.
Migrations
Wix, Squarespace, Magento or WordPress to Shopify (and back) with rankings and URLs protected.
Speed & security
Caching, image optimisation, script pruning, hardening, backups and uptime monitoring.
Integrations
Payments, ERP, inventory, email marketing, reviews, loyalty and analytics.
Our approach
Five steps, in this order — every time.
The sequence matters more than the tactics. Doing step three before step two is how budgets get wasted.
Audit
Current theme, plugins, apps, speed and conversion blockers.
Plan
Platform decision, template list, integration list and redirect strategy.
Build
Custom theme on staging with real content, not lorem ipsum.
Migrate
Products, content, customers and URLs moved with a full redirect map.
Optimise
Post-launch speed pass, conversion checks and tracking verification.
-71%
Page weight after rebuild
+2.4x
Store revenue in one quarter
<1.5s
Mobile load time
The stack we run this on
WORDPRESS
WOOCOMMERCE
SHOPIFY
LIQUID
ACF
CLOUDFLARE
GA4
Questions
Before you ask.
Not covered here?
Ask us directly — you will get a straight answer, not a sales call.
Shopify if you want to sell without managing infrastructure. WooCommerce if you need unusual product logic, tight content integration or full control of hosting costs. We advise per case, based on your catalogue and team.
Usually yes, and often without a rebuild — most slowness is images, plugins, render-blocking scripts and cheap hosting.
Not if it is done properly. A complete URL map, 301s, preserved metadata and a post-migration crawl are standard scope for us.
Only if you specifically want one. Builders make editing easy and pages heavy; we prefer a custom theme with clean editable blocks.
Yes — updates, backups, monitoring, small changes and a monthly health report.
Works well with
Services that compound with this one.
Start here
Get a free store audit.
Speed, theme bloat and checkout friction, in one honest page.
- Call us+92 309 3971199
- WhatsApp+92 309 3971199
- EmailContact@thetrafficedge.com
- HoursMon – Sat, 10:00 – 19:00
Let us give your brand the edge.
Thirty minutes, an honest assessment and a written plan — whether or not you hire us.