Campaign strategy
Objective, funnel, offer and budget split agreed before anything is built, around the one number you need to move.
Digital Marketing
Meta Ads & Facebook advertising, run to a cost per lead.
Boosting posts is not a strategy. We run Facebook and Instagram campaigns to a cost per lead, not a reach figure: the right audiences, creative tested against the number it is meant to move, and losing ad sets switched off instead of left running. Based in Karachi, we manage Meta Ads for businesses across Pakistan and abroad.
The short version
What you get when Meta Ads is done properly.
Boosting posts is not a strategy. We run Facebook and Instagram campaigns to a cost per lead, not a reach figure: the right audiences, creative tested against the number it is meant to move, and losing ad sets switched off instead of left running. Based in Karachi, we manage Meta Ads for businesses across Pakistan and abroad.
- Campaigns optimised for leads, calls and sales, not likes
- Meta Pixel and conversion events verified before launch
- Creative tested properly, with winners scaled and losers cut
- Reporting on cost per lead, in the currency you are billed in
What is included
Six things we actually do for you.
No mystery line items. This is the work, and this is what each part is for.
Audience targeting
Location, interest and lookalike audiences built from your real customers and website visitors, tested against each other rather than guessed.
Creative testing
Static, carousel and video concepts written and designed, then rotated so every test answers a question.
Setup & tracking
Business Manager, ad account, Meta Pixel and conversion events set up and checked, so the algorithm optimises for real enquiries.
Retargeting
Bring back people who visited, watched or messaged but did not act, with offers matched to where they dropped off.
Optimisation & reporting
Weekly changes to budgets, audiences and creative, and a monthly report on spend, leads and cost per lead.
Our approach
Five steps, in this order — every time.
The sequence matters more than the tactics. Doing step three before step two is how budgets get wasted.
Audit
Account, pixel, past campaigns and competitors reviewed: where the money went and what it bought.
Track
Pixel and conversion events fixed and verified first. Nothing scales on broken data.
Launch
Campaign structure, audiences and the first round of creative built and approved by you.
Test
Audiences, creative and offers tested one variable at a time against cost per lead.
Scale
Budget moves to the ad sets producing the cheapest qualified leads; the rest are switched off.
1880+
Leads delivered
£2.90
Best cost per lead
541K+
People reached
The stack we run this on
META ADS MANAGER
META BUSINESS SUITE
META PIXEL
EVENTS MANAGER
GA4
CANVA
LOOKER STUDIO
Where we work
Meta Ads for businesses across Pakistan.
Based in Karachi, working with clients in Karachi, Lahore, Islamabad and across Pakistan, as well as the UAE, the UK and the US.
Proof
Straight out of the ad account
Not a case study we wrote about ourselves - these are the exports.
Meta Ads
Facebook and Instagram campaigns run to a cost per lead, not to a reach figure. Creative is tested against the number it is meant to move, and losing ad sets are switched off rather than left running.
1,880+
Leads delivered
£2.90
Best cost per lead
541,000+
People reached
1.4M+
Impressions served
Figures are shown in the currency each ad account is billed in. Date ranges are visible on each chart. Client names and creative appear in these exports with permission.
Questions
Before you ask.
Not covered here?
Ask us directly — you will get a straight answer, not a sales call.
No. Our management fee is separate. Ad spend is billed by Meta directly to your own ad account, which you own and keep full access to.
Enough for each campaign to gather real data. There is no universal number: it depends on your cost per lead and how many ad sets you test. We recommend a starting budget in the audit and tell you honestly if yours is too small to learn from.
Usually both. They run from the same Meta Ads Manager account, and delivery shifts toward whichever placement produces results. Where one clearly outperforms for your audience, we move budget there.
No, and nobody honest can. We guarantee the work: verified tracking, proper testing, weekly optimisation and a clear monthly report on what your spend produced.
Paid social can show signal in 2–3 weeks. A stable, scalable cost per lead takes longer, because it comes from testing audiences and creative.
Yes. Based in Karachi, we run campaigns for businesses in Pakistan and abroad, and report in the currency each ad account is billed in.
Works well with
Services that compound with this one.
Start here
Get a free Meta Ads audit.
We will show you where the budget is leaking and what to test next.
- Call us+92 309 3971133
- WhatsApp+92 309 3971133
- EmailContact@thetrafficedge.com
- HoursOpen 24 hours
Let us give your brand the edge.
Thirty minutes, an honest assessment and a written plan — whether or not you hire us.