WordPress or custom: how to actually decide
A short, honest framework for choosing a platform, from an agency that builds both.
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Insights
Insights that move numbers.
Search, ads and building better websites — written by the people doing the work, not a content farm.
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Why your Google Ads cost per lead is higher than it should be
Broad match, missing negatives and untrustworthy conversion tracking are usually eating a third of the budget.
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The five technical SEO fixes that move rankings fastest
Start with the crawl If Google cannot crawl a page it cannot rank it. Run a full crawl before touching content. What to look for Redirect chains Orphan…
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Reading is good. Ranking is better.
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