UX & UI design
Wireframes, then full design, built around the journey from landing to enquiry.
Web & App Development
Web development services in Pakistan, built to sell.
A website is not a brochure, it is your best salesperson. We design and build sites that load fast, rank well and guide people to one clear action - on a stack your team can maintain without calling a developer every time a price changes. We build for businesses across Pakistan and abroad from our base in Karachi.
The short version
What you get when Web Development is done properly.
A website is not a brochure, it is your best salesperson. We design and build sites that load fast, rank well and guide people to one clear action - on a stack your team can maintain without calling a developer every time a price changes. We build for businesses across Pakistan and abroad from our base in Karachi.
- A site that loads in under a second on mobile
- A CMS your team can edit without breaking the design
- Search foundations built in, not bolted on
- Tracking verified before launch, so day one is measurable
What is included
Six things we actually do for you.
No mystery line items. This is the work, and this is what each part is for.
Front-end development
Hand-written, responsive, accessible markup with smooth, purposeful animation.
Back-end & CMS
PHP and MySQL with a custom admin panel, so you can edit pages, posts and media yourself.
Performance engineering
Image optimisation, caching, minification, lazy loading and a Core Web Vitals pass before launch.
SEO foundations
Semantic structure, schema, sitemap, clean URLs and meta control on every page.
Analytics & tracking
GA4, Search Console, event and conversion tracking configured and verified.
Our approach
Five steps, in this order - every time.
The sequence matters more than the tactics. Doing step three before step two is how budgets get wasted.
Discover
Goals, audience, sitemap, content inventory and required integrations.
Design
Homepage first for sign-off, then the inner templates, then the components.
Build
Sprint by sprint on a staging URL you can watch and comment on.
Test
Cross-browser, device, speed, accessibility, forms, tracking and 404s.
Launch
Deploy, redirect map applied, SSL, backups, sitemap submitted, and 30 days of post-launch monitoring.
0.9s
Average load time
95+
Lighthouse performance
+64%
Enquiries after rebuild
The stack we run this on
PHP 8
MYSQL
REACT
GSAP
VITE
GA4
LIGHTHOUSE
Where we work
Web Development for businesses across Pakistan.
Based in Karachi, working with clients in Karachi, Lahore, Islamabad and across Pakistan, as well as the UAE and the UK.
Questions
Before you ask.
Not covered here?
Ask us directly - you will get a straight answer, not a sales call.
Depends on the job. If you mainly publish content, WordPress is sensible. If you need speed, custom logic or a specific workflow, a custom PHP build is faster, safer and cheaper to run. We will recommend against our own bigger invoice if WordPress is genuinely the right answer.
A focused 6–10 page marketing site is typically 4–6 weeks. Larger builds with custom functionality run 8–14 weeks.
Yes. We build specifically for standard PHP and MySQL shared hosting - no special server software required.
That is the point of the admin panel. Pages, blog posts, images, services and forms are all editable, and we walk your team through it before handover.
Yes, and we treat the migration seriously - redirect mapping, content preservation and rank protection are part of the scope, not an afterthought.
Yes. We are based in Karachi and build for businesses in Lahore, Islamabad, Rawalpindi and anywhere else in Pakistan. The work is the same wherever you are: design, build, speed, tracking and a CMS your team can actually use - handled over calls and a staging link you can watch.
It depends on the number of pages, the features and the integrations. A focused business website costs far less than an online store or a custom platform. After a free website audit you get a fixed, written quote before any work starts.
Yes - WordPress with WooCommerce, Shopify, or a custom build, with checkout set up for how people in Pakistan pay, including cash on delivery and local payment methods.
Works well with
Services that compound with this one.
Start here
Get a free website audit.
Speed, structure and conversion blockers - in one honest page.
- Call us+92 309 3971133
- WhatsApp+92 309 3971133
- EmailContact@thetrafficedge.com
- HoursOpen 24 hours
Let us give your brand the edge.
Thirty minutes, an honest assessment and a written plan - whether or not you hire us.