Account audit & rebuild
Structure, match types, negatives, bidding, assets and conversion setup reviewed and rebuilt.
Digital Marketing
Google Ads managed to a number, not a hunch.
Most accounts we audit are wasting a third of their budget on searches nobody should be paying for. We rebuild around intent, install tracking that tells the truth, and then optimise weekly against one target: your cost per lead or your return on ad spend.
The short version
What you get when Google Ads is done properly.
Most accounts we audit are wasting a third of their budget on searches nobody should be paying for. We rebuild around intent, install tracking that tells the truth, and then optimise weekly against one target: your cost per lead or your return on ad spend.
- Spend concentrated on searches that convert
- Conversion tracking you can trust before scaling
- Landing pages built and tested with the ads
- A weekly optimisation log you can read
What is included
Six things we actually do for you.
No mystery line items. This is the work, and this is what each part is for.
Search campaigns
Tight intent-based ad groups, exact and phrase discipline, and a negative list that grows every week.
Shopping & Performance Max
Feed optimisation, product segmentation and asset groups that let the algorithm work with good inputs.
Display, remarketing & YouTube
Audience-led retargeting that brings the almost-buyers back.
Landing pages
We build and test them in-house. Ads and pages tuned together always beat ads alone.
Conversion tracking
GA4, Google Ads conversions, enhanced conversions and offline import where it applies. Verified before launch.
Our approach
Five steps, in this order — every time.
The sequence matters more than the tactics. Doing step three before step two is how budgets get wasted.
Audit
Where the money is going and what it is buying.
Track
Nothing scales on broken data. Tracking is fixed and verified first, always.
Rebuild
Campaign structure reset around search intent and margin.
Test
Ads, audiences, bids and landing pages — one variable at a time.
Scale
Budget follows proven pockets of profit; losing segments get cut, not defended.
-41%
Cost per lead in 90 days
4.7x
Return on ad spend
+186%
Conversions at flat spend
The stack we run this on
GOOGLE ADS
GA4
GOOGLE TAG MANAGER
MERCHANT CENTER
LOOKER STUDIO
CALL TRACKING
Proof
Straight out of the ad account
Not a case study we wrote about ourselves - these are the exports.
Google Ads
Search campaigns built around buying intent, measured on calls and form fills rather than clicks. Budget moves to whichever campaign is producing the cheapest qualified lead, reviewed weekly.
£27.6K
Ad spend managed
1,680+
Conversions
880
Phone calls
10,900+
Clicks delivered
Figures are shown in the currency each ad account is billed in. Date ranges are visible on each chart. Client names and creative appear in these exports with permission.
Questions
Before you ask.
Not covered here?
Ask us directly — you will get a straight answer, not a sales call.
We work best from ‹$1,000› a month in media spend. Below that, the data comes in too slowly to optimise honestly.
We offer both a flat monthly fee and a percentage model. Flat fee is usually fairer to you at higher spend — we will tell you which applies.
You do. Always. We work inside your Google Ads account and you keep full admin access, during and after.
Typically 5–10 business days: audit, tracking, build, your approval, live.
Yes, that is most of our work. Sometimes we restructure it; sometimes rebuilding is cheaper than repairing, and the audit tells us which.
Works well with
Services that compound with this one.
Start here
Get a free PPC audit.
We will show you exactly where the wasted spend is going.
- Call us+92 309 3971199
- WhatsApp+92 309 3971199
- EmailContact@thetrafficedge.com
- HoursMon – Sat, 10:00 – 19:00
Let us give your brand the edge.
Thirty minutes, an honest assessment and a written plan — whether or not you hire us.