Selected work

Work with a number attached.

Websites, storefronts and mobile apps you can go and use yourself — and ad accounts where the spend, the leads and the cost per lead are all on screen.

Paid media

PKR 1.32 crore+ of ad spend, managed.

Not an estimate. This is money we have actually spent on Google and Meta for clients, and the calls, forms and sales it bought. Every screenshot is straight out of the ad account.

PKR 1.32 crore+

Ad budget managed to date

Google Ads

Search campaigns built around buying intent, measured on calls and form fills rather than clicks. Budget moves to whichever campaign is producing the cheapest qualified lead, reviewed weekly.

£27.6K
Ad spend managed
1,680+
Conversions
880
Phone calls
10,900+
Clicks delivered
Google Ads report: Hajj Umrah Travels — 407 calls and 42 WhatsApp chats from 561 conversions, £12.6K spent.
Hajj Umrah Travels — 407 calls and 42 WhatsApp chats from 561 conversions, £12.6K spent.
Google Ads report: Umrah Packages — 255 lead forms and 329 phone calls from 5,220 clicks, £7.18K spent.
Umrah Packages — 255 lead forms and 329 phone calls from 5,220 clicks, £7.18K spent.
Google Ads report: Affordable Umrah Packages — 166 lead forms and 144 calls from 3,830 clicks, £5.94K spent.
Affordable Umrah Packages — 166 lead forms and 144 calls from 3,830 clicks, £5.94K spent.
Google Ads report: The Tours Hubs — 227 conversions from 1,570 clicks, £1.86K spent.
The Tours Hubs — 227 conversions from 1,570 clicks, £1.86K spent.
Google Ads report: World Mart, Dubai — 304 clicks at AED 0.26 average CPC from a standing start.
World Mart, Dubai — 304 clicks at AED 0.26 average CPC from a standing start.

Meta Ads

Facebook and Instagram campaigns run to a cost per lead, not to a reach figure. Creative is tested against the number it is meant to move, and losing ad sets are switched off rather than left running.

1,880+
Leads delivered
£2.90
Best cost per lead
541,000+
People reached
1.4M+
Impressions served
Meta Ads report: Campaign view — lead volume and cost per lead across the account.
Campaign view — lead volume and cost per lead across the account.
Meta Ads report: Sorted by results — £8,231.67 spent, 1,479,080 impressions, 457,654 reached.
Sorted by results — £8,231.67 spent, 1,479,080 impressions, 457,654 reached.
Meta Ads report: A second account: form leads, calls placed and messaging conversations.
A second account: form leads, calls placed and messaging conversations.

Figures are shown in the currency each ad account is billed in. Date ranges are visible on each chart. Client names and creative appear in these exports with permission.

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