Marketing & Ads
Affordable Umrah Packages
Google Ads for a competitive UK Umrah travel brand, running form fills and phone calls as parallel conversion paths — 310 direct enquiries from 3,830 clicks.
The challenge
Generate both form submissions and phone enquiries at volume, and keep cost per lead sustainable in one of the most competitive corners of UK travel search.
What we did
- A multi-campaign Search structure split by package type and by location intent, so budget could be steered at the level where performance actually differs.
- Lead form and call tracking configured as parallel conversion paths — some buyers fill a form, some just want to ring.
- Budget reallocated toward the campaigns producing the cheapest qualified leads, on live performance data rather than a fixed split.
The results
| Metric | Result |
|---|---|
| Lead form submissions | 166 |
| Phone calls generated | 144 |
| Total clicks | 3,830 |
| Total ad spend | £5.94K |
Reporting period: January 2025 to August 2026.
Want results like these?
Tell us the number you need to move and we will tell you honestly whether we can move it.