Website Design & Development
AI-Powered Personality
A personality assessment platform built around a 13-type colour-coded system, alongside established instruments — DISC, Enneagram, Big Five, Emotional IQ, learning style and character strengths — each with its own scoring and results experience.
The brief
Personality tests live or die on the results screen. Anyone can ask twenty questions; the work is turning the answers into something a person recognises themselves in and wants to share.
What we built
- A 13-type colour-coded system where every type carries its own palette and visual identity through the whole results experience.
- Six further assessments alongside it — DISC, Enneagram, Big Five (OCEAN), Emotional IQ, learning style and a 24-strength character survey — each with its own scoring model.
- Growth tracking, so a returning user sees change over time rather than a one-off score.
- A privacy-first data posture, stated plainly on the marketing page because it is a real objection for this product.
- A landing experience that explains the method before asking anyone to start a test.
Why it matters
Seven assessments could easily have become seven disconnected products. They share one account, one results language and one design system, so adding the eighth is a content job rather than a rebuild.
Want results like these?
Tell us the number you need to move and we will tell you honestly whether we can move it.