Marketing & Ads
Hajj Umrah Travels
Google Ads for a UK Umrah travel operator, run to calls and WhatsApp chats rather than clicks: 407 phone calls and 42 WhatsApp conversations inside 561 total conversions.
The challenge
Umrah is a high-consideration purchase bought over the phone. The account needed a steady flow of genuine enquiries from people actively searching for packages — without burning budget on the enormous volume of low-intent traffic those keywords attract.
What we did
- Search campaigns structured around high-intent Umrah and Hajj package terms, with the browsing queries excluded rather than bid on.
- Calls and WhatsApp click-to-chat set up as the primary conversion actions, because that is where the business actually closes.
- Bids and budget optimised against cost per conversion, reviewed continuously rather than at month end.
The results
| Metric | Result |
|---|---|
| Phone calls generated | 407 |
| WhatsApp chat conversions | 42 |
| Total conversions | 561 |
| Total ad spend | £12.6K |
Reporting period: Q1 2024 to Q3 2026.
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