Sobolo

The brief

Creators lose their week to the same loop: cut the video, re-crop it four times, write four captions, upload it four times. The product had to collapse that into one pass.

What we built

• Cross-platform publishing — one upload goes out to TikTok, Instagram, YouTube and more.
• Smart formatting that auto-resizes, crops and captions correctly for each channel's spec.
• An in-browser editor for trimming, splitting, text and music, with no learning curve.
• Scheduling and automated posting at peak times, planned a week ahead.
• An analytics dashboard covering views, watch time and conversions in one view.
• AI generation for on-brand scripts, hooks and captions from a prompt.
• Brand-safe templates that lock logos, fonts and colours so nothing drifts off-brand.
• Multi-account support, so an agency can run several client brands from one login.

Also shipped

The platform is on the web and in both app stores — iOS and Android — sharing the same publishing back end.

Why it matters

The multi-account layer is what turns a creator tool into an agency tool. Same content, every brand, one click.