Marketing & Ads
World Mart — Google Ads
Building search visibility from zero for a Dubai online grocery brand on a deliberately lean daily budget — 304 clicks at an average CPC of AED 0.26.
The challenge
World Mart had no search presence at all, and online grocery in the UAE is crowded with far better-funded competitors. The task was to establish visibility on a small daily budget and prove the channel before scaling it.
What we did
- Search campaigns built around grocery delivery and category-level intent rather than broad brand terms.
- Continuous account diagnostics to catch budget-limited and rank-limited campaigns early, before they quietly waste a month.
- Ad rank and asset mix refined to favour the queries that actually produce visits.
The results
| Metric | Result |
|---|---|
| Total clicks | 304 |
| Impressions | 3,680 |
| Average CPC | AED 0.26 |
| Total ad spend | AED 77.72 |
Reporting period: 23 March 2026 to 17 August 2026. This is a proving budget, not a scaled account — the number that matters here is the cost per click, which is what tells you whether scaling is worth doing.
Related
We also built the World Mart storefront — see the website case study.
Want results like these?
Tell us the number you need to move and we will tell you honestly whether we can move it.